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Thinking method · de Bono, Lateral Thinking

Deliberate provocation

Introducing a deliberately unreasonable statement to break a pattern. When every option on the table is a variation of the same idea.

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Introducing a deliberately unreasonable statement to break a pattern.

The steps

  1. State the problem as you normally would.
  2. Write a deliberately impossible version: what if it cost nothing, what if it had to finish today, what if the customer built it.
  3. Do not evaluate it. Ask instead: what would have to be true for this to work?
  4. Follow that answer back towards something possible.

When to use it

When every option on the table is a variation of the same idea.

What it will not do

Most provocations lead nowhere. That is the expected hit rate, not a failure of the method.

Where it comes from: de Bono, Lateral Thinking. Described in our own words.

The module it belongs to

  • Creative Thinking — Generate possibilities and new approaches

Previous: Six directions of thinking

Next: Separate generating from judging

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