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Thinking books · Communication & persuasion · Dale Carnegie, 1936

How to Win Friends and Influence People — the big ideas

The original popular book on interpersonal effectiveness, still largely accurate.

Free — no account needed to read

The big ideas

Criticism rarely changes behaviour and reliably produces defence, because people defend their self-image before they evaluate the content.

Its most durable instruction is to see the situation from the other person’s position before saying anything — stated simply and almost never done.

Much of it is about attention: remembering names, asking about what matters to them, letting them talk. Cheap and consistently effective.

Read cynically it is a manipulation manual. Read plainly it mostly says take other people seriously, which is harder than it sounds.

Practise it — no need to have read it

Take a criticism you are planning to give. Rewrite it as a question about what they were trying to achieve.

A hint: You often find out you were wrong about the reason.

Where it shows up in real life

  • Feedback
  • Networking
  • Getting agreement

Described in our own words with the source named — never quoted, and not a substitute for reading the book.

The thinking it builds

  • Questioning — Ask better questions
  • Argumentation — Build and evaluate arguments

Previous: Games People Play — Eric Berne

Next: Getting to Yes — Fisher, Ury & Patton

This is part of Thinking Lab, a free course on My Full Journey. Reading every lesson is free with no account. A free account adds saved progress, private answers and practice with your own life in Thinking Lab. See every free course.