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Thinking books · Conflict & negotiation · Fisher, Ury & Patton, 1981

Getting to Yes — the big ideas

The standard method for negotiating without treating it as a contest of will.

Free — no account needed to read

The big ideas

Separate the people from the problem. Attacking a position while being hard on a person collapses into the person defending themselves rather than the position.

Focus on interests, not positions. A position is what someone demands; an interest is what it serves. Positions conflict far more often than interests do.

Invent options for mutual gain before deciding among them — combining generation and judgement is why negotiations produce two bad options.

Insist on objective criteria so the outcome rests on a standard rather than on who can hold out longest.

Know your BATNA — what you will do if there is no agreement. It is the only real source of leverage and it is built beforehand, not at the table.

Practise it — no need to have read it

Take a disagreement you are in. Write both positions. Then ask "why?" of each until you have both sets of interests.

A hint: Look for an interest you share. There almost always is one, and it is usually unstated.

Where it shows up in real life

  • Salary
  • Client scope
  • Disagreement with a co-founder or partner

Described in our own words with the source named — never quoted, and not a substitute for reading the book.

Thinking methods from this book

  • Positions and interests — Getting underneath what each side is demanding to what each side needs.
  • Know your walk-away — Deciding what you will do if there is no agreement, before you negotiate.

The thinking it builds

  • Argumentation — Build and evaluate arguments
  • Decision Thinking — Make better decisions under uncertainty
  • Questioning — Ask better questions

Previous: How to Win Friends and Influence People — Dale Carnegie

Next: Never Split the Difference — Chris Voss

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