Deal Flow

The stream of investment opportunities that reach an investor, across every channel they arrive through.

Example

An angel who sees about 300 opportunities a year, most by email and a few through operators they know.

Important

Volume is rarely the constraint. What matters is whether the best opportunities in your category are among what you see.

Related terms

  • Proprietary Deal Flow — Opportunities an investor sees because of who they know or what they have done, rather than because the opportunity was sent to a list.
  • Inbound Deal Flow — Opportunities that arrive unsolicited through open channels such as website forms, public email addresses and pitch events.
  • Screening Funnel — The stages an opportunity passes through from arrival to investment, usually intake, first look, diligence and decision, each with its own time cost.

Lessons that explain it

  • In private markets, who you know decides what you see — Private companies are not listed anywhere. Networks determine the deals an investor hears about, the quality of diligence they can do and whether founders choose them. (9 min)
  • A network is kept alive by small, useful contact, not by volume — Maintaining an investment network means a simple system: knowing who matters, staying in touch with a light rhythm, giving before asking and reviewing which relationships actually produce value. (9 min)
  • The best opportunities are rarely the ones being shown to everyone — Deal flow is not one thing. It arrives through channels with very different quality, and the channel an opportunity came through tells you something before you have read a word of it. (10 min)
  • How many do you have to see to make one investment? — Put real numbers on your funnel and two things become obvious: how fast a first look has to be, and how much sourcing you actually need to support the portfolio you are trying to build. (12 min)
  • Why what comes to you is a biased sample — The opportunities that push hardest for your attention are drawn from a worse pool than the ones that do not need to push, and urgency is the tell. (9 min)
  • A process you actually run beats a better one you do not — Screening only compounds if it is written down, identical every time, and produces a record - which is what turns a year of declined opportunities into knowledge about a category. (11 min)

All 578 terms in the Investing glossary