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A pro-rata right is an option to keep your share, and options are worth more on the right companies

Pro-rata rights let you invest enough in later rounds to maintain your ownership. They are valuable mainly in companies that are doing well, where access is hard to get, and costly in companies that are not.

12 min read · Level 5

The point

I think pro-rata rights are best understood as options rather than obligations, and like any option they are most valuable when used selectively. The investors who benefit most from them tend to decline far more often than they exercise, and save their capital for the few companies where the right is genuinely scarce.

What is it?

A pro-rata right lets an existing investor buy enough of a new round to keep their ownership percentage.

An angel owns 2%. The company raises 10,000,000 at a 40,000,000 post-money valuation, selling 25%.

Without participating 2% x 0.75 = 1.5% Pro-rata amount 2% x 10,000,000 = 200,000 With participating 2%

Now suppose the company is later sold for 400,000,000 with no further dilution:

Position Ownership Proceeds Did not participate 1.5% 6,000,000 Took pro-rata 2.0% 8,000,000 Difference 2,000,000 for 200,000 invested

The follow-on returned 10x. If the company had failed, the extra 200,000 would have been lost entirely.

Pro-rata rights are most valuable in strong companies, where new investors compete for allocation and existing holders' rights guarantee access. In weaker companies, they can pull investors into rounds they would otherwise decline.

Signalling risk matters for well-known investors. When an existing investor with pro-rata rights declines to participate, new investors may read it as a negative signal about the company. That is one reason larger investors reserve capital to take pro-rata in their best companies.

Why does an investor care?

Because pro-rata rights are often treated as automatic, when each use is a new investment decision with its own risk.

They also shape portfolio strategy. An investor who uses pro-rata only in companies clearly outperforming concentrates capital where it is most likely to matter; one who uses it everywhere spreads new capital thinly, including into weak companies.

Educational, not personalised financial advice. Nothing in the Investor Academy is a recommendation to buy, sell or hold anything — what is right for you depends on your own circumstances and the rules where you live.

Example

An angel with pro-rata rights in five companies, all raising in the same year.

Company Performance Pro-rata amount Decision A strong growth 30,000 participate B strong growth 25,000 participate C flat 20,000 decline D struggling bridge 15,000 decline E unclear 20,000 partial, 10,000

Total pro-rata available: 110,000. The angel deployed 65,000, concentrated in the two strongest companies. Taking every pro-rata would have required 45,000 more, mostly into companies they would not choose to back fresh.

The common mistake

Exercising pro-rata rights automatically in every company, rather than treating each one as a separate investment decision.

How it works

Step 1: Compute the pro-rata amount

Multiply your current ownership by the round size.

Step 2: Apply the fresh money test

Decide whether you would invest that amount in this round as a new investor.

Step 3: Prioritise strong companies

Reserve follow-on capital for companies where access is scarce and evidence is strong.

Step 4: Consider partial participation

You can often take part of your pro-rata when conviction is moderate.

When to use this

When a company where you hold pro-rata rights raises a new round.

When not to use it

Do not assume declining pro-rata will be read negatively for small angel positions; signalling risk mainly affects well-known institutional investors.

How investors actually did it

A recurring pattern: pro-rata allocations squeezed in competitive rounds

Angels and smaller funds commonly report that in highly competitive later rounds, lead investors pressed existing investors to reduce or waive pro-rata allocations to make room for new investors, and that pro-rata rights negotiated in early documents were not always fully honoured in practice.

Pro-rata rights are most contested exactly where they are most valuable. Read the terms and expect negotiation.

Do this now

  • Calculate the pro-rata amount for each company where you hold the right
  • Mark which you would back as a fresh investment

Create a free account to read the rest and apply it to your own investing.

Related lessons

  • A smaller slice of a much bigger company is usually the good outcome — Each funding round reduces existing holders' percentage. Dilution is not a loss in itself; it becomes one when the company's value does not rise enough to compensate, as in a down round. (12 min)
  • Would you invest in this round if you had never met the company? — A follow-on decision should be judged as a new investment at today's price and today's evidence. What you already invested is gone either way and should not decide what you do next. (9 min)
  • If you invest everything in first cheques, you cannot back your winners — Planning reserves for follow-on investments before making initial investments protects your ability to support your best companies and to maintain ownership where it matters most. (11 min)

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