I want to launch

A launch is a distribution event, not a finish line.

The lessons, in order

1. What an MVP actually is — Minimum refers to scope, not quality. A broken product does not test your hypothesis — it tests whether people tolerate bugs. (10 min)
2. Cutting scope without cutting value — How to decide what goes in v1, and the three questions that resolve most arguments about it. (12 min)
3. Positioning and messaging — Positioning is the place you occupy against the alternatives. Messaging is the words. Most startups get the second one wrong because they skipped the first. (12 min)
4. Choosing a distribution channel — Most startups win with one channel, not five. Picking it is more important than executing it well. (12 min)
5. Getting your first ten customers — Not from a channel. From you, personally, one at a time — and that is the correct way to do it. (12 min)
6. What product-market fit actually is — Not a score and not a moment. Retention, unprompted return and how hard people fight to keep using it. (12 min)

All Founder Academy subjects