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International Expansion

Entering another market, localisation, currency and pricing, hiring internationally, remote teams, cross-border payments and the regulatory questions to ask before you commit.

Selling across borders

Lessons

  • Entering another country — Usually later than founders think, and usually harder. What has to be true before it is worth the distraction. (12 min)
  • Localisation, currency and pricing — Translation is the smallest part. Currency, payment methods and local price expectations matter more. (12 min)
  • Hiring across borders — Contractors, employers of record and local entities. Three ways to employ someone abroad, with different costs and risks. (12 min)

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