Pitch deck

A short presentation covering problem, solution, product, market, traction, model, competition, go-to-market, team and the ask.

Example

Ten to twelve slides sent ahead of a first meeting.

Important

The deck's job is to get the next meeting, not to close the round. Traction placed early does more than any amount of design.

Related terms

• Fundraising — The process of raising money by selling equity — preparing, building an investor list, taking meetings, diligence, term sheet and close.
• Traction — Evidence that people want what you built — revenue, usage, retention, growth rate.
• Investor update — A short regular email to investors covering metrics, progress, problems and specific asks.

Lessons that explain it

• The pitch deck — Ten to twelve slides whose only job is to get the next meeting. Not to close the round. (12 min)

All 176 terms in the Founder glossary