What to look for in a co-founder

Complementary skills matter less than commitment, values, communication and how someone behaves when things go badly.

What is it?

What actually matters, in rough order:

Commitment — how much risk are they genuinely taking? Values — what would each of you refuse to do? Communication — can you disagree productively? Response to stress — how do they behave in a bad month? Ambition alignment — is one of you building a $5M business and the other a $500M one? Complementary skills — useful, and the most overrated item on this list Time availability — full-time, or evenings?

Why does a founder care?

Because skills are the easiest thing to assess and the least predictive. You can hire skills. You cannot hire someone out of a fundamental disagreement about what the company is for.

Almost every co-founder breakup traces back to one of the first five items — usually ambition alignment or how someone behaves under pressure — and almost every co-founder selection is made on the sixth.

Example

Two technical founders, both excellent engineers, complementary specialisms. Perfect on paper.

Eighteen months in, an acquirer offers $8M. Founder A wants to take it — it is life-changing money and they are tired. Founder B is insulted by the offer and wants to raise and go for a hundred times that.

Neither is wrong. But they never discussed it, so the disagreement arrives at the highest-stakes moment possible, with lawyers in the room. The partnership does not survive it.

One conversation in month one — 'what outcome would make you happy? what would you turn down?' — would have surfaced this entirely. It costs an hour.

The common mistake

First-time founders often assess technical ability and personal liking, and skip everything else because the other conversations feel awkward or presumptuous.

The awkward conversations are the entire point. If you cannot discuss equity, ambition and failure with someone before starting, you certainly cannot discuss them during a crisis.

How it works

Step 1: Test commitment concretely

Are they leaving their job? When? What would make them stop? Vague commitment now becomes absent commitment later.

Step 2: Compare desired outcomes explicitly

'Would you sell for $8M in two years?' A mismatch here is fatal and is invisible until it is urgent.

Step 3: Watch how they handle disagreement

Disagree with them on purpose about something real. You are looking for whether they engage or avoid.

Step 4: Ask about their worst professional period

How they describe a failure tells you how they will describe yours — and how they behaved when it was happening.

Step 5: Check values, specifically

What would you refuse to do to win? Ask for concrete examples, not principles.

Step 6: Then check skills

Last, not first. Necessary but the least predictive of whether the partnership survives.

When to use this

Before any commitment, and definitely before signing anything.

When not to use it

Do not run this as an interrogation with someone you have worked alongside for years — you already have the data. It matters most with someone you know socially but have never worked with.

Do this now

Apply this to your own startup in My Full Journey (free account).