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  5. Playing to Win — the big ideas

Thinking books · Strategy & competition · A.G. Lafley & Roger Martin, 2013

Playing to Win — the big ideas

Strategy as five linked choices, from the people who ran it at Procter & Gamble.

Free — no account needed to read

The big ideas

The five: what is our winning aspiration, where will we play, how will we win, what capabilities are required, what management systems are needed. They have to be consistent with each other.

Where to play and how to win are the two that matter and the two most often skipped in favour of aspiration.

Strategy is choice, and choice means not doing things. A strategy everyone likes is usually one that excludes nothing.

Its reverse-engineering method — asking what would have to be true for each option to be right — turns argument into investigation.

Practise it — no need to have read it

For a choice you face, write for each option: what would have to be true for this to be the right one?

A hint: Then go and find out which of those is actually true, instead of debating preferences.

Where it shows up in real life

  • Business strategy
  • Career choices
  • Team disagreement about direction

Described in our own words with the source named — never quoted, and not a substitute for reading the book.

Thinking methods from this book

  • Diagnosis, policy, action — The three parts a real strategy has, and whose absence makes one a list of hopes.

The thinking it builds

  • Strategic Thinking — Think beyond the immediate next step
  • Decision Thinking — Make better decisions under uncertainty

Previous: Good Strategy / Bad Strategy — Richard Rumelt

Next: Competitive Strategy — Michael Porter

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