Bear Case
The most plausible version of how an investment goes badly, argued seriously rather than as a token risk section.
Example
Customer acquisition costs keep rising, the company raises again at a lower price, and existing holders are heavily diluted.
Important
A bear case written to be knocked down is worse than none, because it creates the appearance of having considered the downside.
Related terms
- Base Case — The outcome an investor considers most likely, as opposed to the optimistic or pessimistic scenarios.
- Investment Memo — A written document setting out the case for and against an investment, the key assumptions, and the reasoning behind the decision, prepared before money moves.
- What Would Have To Be True — A framing that lists the conditions that must hold for an investment to succeed, so each can be judged on its own plausibility.
Lessons that explain it
All 578 terms in the Investing glossary