Plan your launch

The launch day: objective, timeline, launch copy and results.

Step 1: Choose what the launch is for

At the top of Launch: first users, waitlist, leads, paying customers, validation or your own words — with a target if you have one.

Step 2: Check readiness

Seven areas — product, messaging, distribution, analytics, support, operations and you. The launch reads Ready when every area is ticked, or when you say so. For a fuller check before any kind of launch, from a private beta up, use Launch Preparation in BUILD.

Step 3: Date the timeline

Set the launch date on the Plan tab. On Timeline every step from T−7 to Day 7 gets a date, and any step can become a commitment in your Command Center.

Step 4: Record the results

After the day, record reach, interest, activation, conversion and retention, and mark which one mattered for this launch. The next plan reads it.

Open Plan your launch in the app (sign-in required).