One focus, a funnel, the bottleneck, what changed, experiments and what is ready to scale.
In Founder mode, open GROW & SCALE in the founder sidebar and choose Growth. The Overview shows a snapshot of Acquisition, Activation, Retention, Revenue and Expansion — each with its definition, source, period, value and how it compares with the period before — or says it is not measured yet and how to start.
On Metrics, nine metrics — visitors, signups, activated, retained, paying, revenue, conversion, churn, referrals — each show their definition, source, period, numerator and denominator, method, last update and limitations, or Not measured yet with how to start. Below them, pick a funnel template and say where each step’s number comes from: Product Analytics, Sales, Customer Success, or a number you record by hand.
The current bottleneck is the funnel step where the most people stop — worked out only when that step started with at least 10 people. Make it your focus, or write your own. You choose the focus; the page never chooses it for you.
What changed lists facts — a number up or down, a streak, an experiment that ended, a pricing decision. Timing is not proof of cause. For each one you can Investigate with your companion, create an experiment, record a decision, or send it to Strategy.
On Experiments, write the hypothesis, the lever, the target metric, the baseline, what would count as interesting, and the dates. When it ends, record what happened and decide: scale, modify, repeat or stop. Each experiment also appears in Product or Distribution, and your Command Center asks for a result when the period ends.
Acquisition, Activation, Retention and Revenue each show what is measured, what is known, what changed, what is not measured yet, relevant experiments and one suggested next action — Acquisition also shows the evidence per channel. Opportunities holds growth opportunities with the fact behind each, your growth loops and what is ready to scale. The AI Growth Partner answers questions like Why is activation low? from your records, keeping fact apart from interpretation.
Open Find what drives your growth in the app (sign-in required).