Run your strategy

The current strategy under eight headings with sources, up to three priorities that turn into work, the assumptions it rests on, and what changed.

Step 1: Open Strategy

In the GROW & SCALE section of the founder sidebar. It opens on Current strategy.

Step 2: Check where each heading came from

Customer, Problem and Position come from your brief and its sources; Value, Product, Business model and Growth are yours to write; open "Where did this come from?" under any of them.

Step 3: Set up to three priorities

On Priorities, say why each matters now and how you know. Then make it a goal, add a roadmap item, design an experiment or plan a launch — each stays linked to it.

Step 4: Keep assumptions apart from facts

On Assumptions, write what the plan depends on, how sure you are and how to test it. Record results as tests come in.

Step 5: Review what changed

Contradictions in your brief, research you sent here, and tests that went against a belief appear under "What changed?" with what they may affect. Mark each one: still holds, or we changed it.

Open Run your strategy in the app (sign-in required).