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Framework · Edwin Locke and Gary Latham

Goal-setting theory

Specific, challenging goals, with commitment and feedback, lead to better performance than vague goals.

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Specific, challenging goals, with commitment and feedback, lead to better performance than vague goals.

How to use it with a real habit

  • Make goals specific.
  • Pair them with feedback.
  • Keep them challenging but achievable.

What the evidence says

Supported by multiple studies: Many studies, often pooled in reviews or meta-analyses, point the same way. It still works better for some people and situations than others.

Supported by decades of studies, mostly on task performance; goal setting has a small-to-medium effect on behaviour change on its own.

Limits

  • Very hard goals can backfire on complex or unfamiliar tasks.
  • Goals need processes (habits) to become daily action.

Sources

  • Locke & Latham (2002). Building a practically useful theory of goal setting and task motivation: A 35-year odyssey. American Psychologist. doi:10.1037/0003-066X.57.9.705
  • Epton, Currie & Armitage (2017). Unique effects of setting goals on behavior change: Systematic review and meta-analysis. Journal of Consulting and Clinical Psychology. doi:10.1037/ccp0000260

Related techniques

  • Set a behaviour goal — Name the specific action you’ll take, not only the result you want. (Supported by multiple studies)
  • Review and adjust the goal — Look back regularly and change the goal or the plan based on what happened. (Research-supported)

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Next: Health Action Process Approach (HAPA)

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