Founder-led sales for people who have never sold anything — prospecting, discovery, demos, objections, closing, and the pipeline maths underneath it. Plus business models and pricing.
Asking people for money
Lessons
Founder-led sales for people who hate selling — Selling early is not persuasion. It is finding out whether this person has the problem badly enough to pay — and that is a question, not a pitch. (12 min)
Running a discovery call — A structure for the first real sales conversation, and how to end it with a next step that actually exists. (12 min)
Handling objections — Most objections are information, not resistance. The four you will hear constantly, and what each actually means. (12 min)
Closing and following up — Most deals are lost to silence, not to a no. Asking clearly and following up systematically wins more than any technique. (10 min)