I need to price my product

Pricing is a product decision, not a number you copy from a competitor.

The lessons, in order

1. Business models — Subscription, transaction, marketplace, usage, licence. The model shapes your margin, your sales motion and how much money you need. (12 min)
2. Pricing — Not what competitors charge. A statement about who you are for — and most early startups price far too low. (15 min)
3. Testing willingness to pay — The only reliable test is asking for money. Everything else is people being nice to you. (12 min)
4. CAC, LTV and payback — Whether each customer makes you money — and whether growing makes things better or just makes the hole bigger, faster. (15 min)
5. Gross margin — Why software gets funded and services usually do not, and why a low-margin business cannot grow its way out of trouble. (10 min)

All Founder Academy subjects