How value gets created, delivered and captured — the model behind the company, and the price that decides whether it works. Pricing is a product decision, not a number copied from a competitor.
Lessons
Business models — Subscription, transaction, marketplace, usage, licence. The model shapes your margin, your sales motion and how much money you need. (12 min)
Pricing — Not what competitors charge. A statement about who you are for — and most early startups price far too low. (15 min)